News

Franna and Membrey’s to Unveil 2000th Crane in Bold Blue at CICA 2025

September 26 2025
News

Franna and Membrey’s to Unveil 2000th Crane in Bold Blue at CICA 2025

Franna®, a global manufacturer of pick and carry cranes, is proud to announce its participation at the 2025 CICA Conference in Brisbane, from October 15-17, a standout event in the Franna calendar. This year’s showcase will see Franna join forces with long-time customer Membrey’s Transport & Crane Hire to spotlight and raise funds for mental health awareness.

The MAC25-5 is a mobile articulated crane with a maximum lifting capacity of 25 tonnes (27 USt). Renowned for its safety, roadability, intuitive operation, and versatility, the MAC25-5 has proven itself across countless challenging lifting applications. Also featured at CICA 2025 will be Universal Cranes new  Franna AT40-2, a pick and carry crane with a massive 40-tonne (44 USt) lift capacity. Capable of reaching road speeds up to 80km/h and with 44% more load moment than the MAC25-5, the AT40-2 delivers speed, and performance, as well as the safety features Franna is renowned for.

Franna's AT40-2 Franna Crane in Yellow

 

Franna’s presence at CICA extends beyond the exhibition floor, with General Manager Danny Black participating in the Manufacturers’ Panel on Thursday, 16 October, followed by a Technical Presentation on the Franna Telematic Value Proposition by Engineering Director Jaco Britz.

“CICA is always a highlight for Franna, but this year carries a deeper meaning,” said Danny Black, General Manager at Franna. “Partnering with Membrey’s to honour Rowan and support Beyond Blue’s mission reminds us to pause, reflect, and check in with those around us—our friends, family, and teammates. Mental health affects every one of us, and by standing together, we hope to encourage life-changing conversations and raise vital funds for a cause that’s making a real difference every single day.”

Nearly half of Australians will experience a mental health condition in their lifetime. Beyond Blue is an independent, not-for-profit organisation offering 24/7 support, resources, and counselling. Every two minutes, someone in Australia reaches out to Beyond Blue’s Support Service, highlighting its vital role in helping people feel better, get well, and stay well.

Franna and Membrey’s invite all attendees to visit them at CICA 2025 to experience the special edition MAC25 and discover how Franna’s innovative lifting solutions can support your operational needs. To support the fundraising initiative, please visit: Franna and Membrey's Investing in Mental Health • Fundraise for Beyond Blue

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